Preface: The investment franchise website currently does not have an overlord-level position, similar to 3158 websites are just a depart of the traffic.Although we are inquiring many of the keywords of investment, 3158 may be ranked from the entire station domain name of our company, but this does not affect our single-point blasting 3158 from the segment industry, write this plan.We don't use other similar corporate websites as a competitor - because we want to do the beam website.

The choice of keyword will be based on the region, more precisely is to break through the keyword blockade of the general area class in segmentation area, grabbing the blue sea in the Red Sea.Lift a chestnut: a keyword made by the large website such as "Hamburg Join", then we will do the words "Hamburg Join" and other regions, and even specifically to a county town.It may be that this law will make people feel that the region has limited traffic, but through the SEO team's serious research found: the competition of the keyword of the Urban area class is too large, even if we spend the idea, this cost will also make the company's profit will decline;On the contrary, the word "Burger Joining" will be taken. One hundred competitors compete for this word; and we can expand this word to 34 words through regional restrictions (23 provinces, 4 municipalities, 2Special Administrative Region, 5 autonomous regions), which not only covers wide, but also absorbs a large amount of zero flow, but also a small potential competitor.The above is the keyword selection, next is to lay the keyword layout to the various pages of the website. This is the main reference of the 58 city: the first layout brand word, and up to three; column page layout provincesKeywords; Level 3 Details Page Layout Town Regional Class Keywords.And refer to the design of the friendship link in the column of the city (this is actually a variable application of the inner chain), between the secondary column and the secondary column, the third and third-level columns are connected in series, at the same timeWe can give the franchisee to the independent domain name website to connect to the corresponding three-level details page, which can quickly import weight to our official website.The content of the content is mainly divided into two aspects: the first is the information of the franchisees, the third-level details page of the layout of the keywords mentioned above, mainly to show the franchisee information, including franchisees areaLocation, joining the initial funds, joining the monthly earnings, which is mainly prepared for increasing conversion.At the same time, add the question and answer sheet, apply for Baidu's question and answer platform (the lowest standard for the application is a separate question and answer piece, answer 800+ questions daily), enjoy the traffic tilt and brand promotion effects of Baidu Q & A.Secondly, the entrepreneurial enriched block, the content is mainly to collect a large number of long-term keywords and high views, this block is also the main page of the website.Simultaneous purchase of the flow of other channels (can also transfer some of the pages with high high heat to promote the transformation of this sector), and boot to other column blocks through related recommendations and popular search, Gradually improve the browse of other accessories (key guidance franchise information, etc.).The keywords and content mentioned above the outer chain are internal to the internal strength, perfect is the company's own products, and then how to let the target audience find us and finally complete the transaction.

The outer chain is an impact that lets users find our move, which is mainly solved by the problem of traffic introduction.(Source: Baidu statistics coverage 1.5 million sites; Timeline: December 2014 - November 2016) Combined with previous SEO experience, I have drawn the following points, I hope to join the investment in the industry SEOOptimized thinking helps: The largest traffic entry choice is not from the search engine but directly, this a lot of SEO must be alert, don't always stare at the number of points.Iron Iron is still hard, the content of the website itself and the experience are good. The traffic will naturally come over. The traffic comes from the search engine is not irrelevant but is not so important. I can't sacrifice the user experience and good website content for SEO.I prefer to put my career is optimized instead of SEO.The second place occupied by the traffic entrance is still not Baidu, this is not a more got of the face to take the seo included.In 2015, Baidu said that the outer chain no longer joined the weight calculation, many personal webmasters said "SEO is dead", "SEO is not good,", "the above external chain flow data is enough to explain the problem: Baidu does not careThe chain weight is the first because many SEOs now make a large amount of garbage chains in order to weight; the second is because the outer chain grabs a large part of the flow entrance, Baidu certainly hopes that these flow entrances can be transferred to Baidu.To know that if these traffic portals are transferred to Baidu, Baidu's size is at least twice!Gossip is not pulled. For the enterprise website of the investment franchise industry, the SEO team intends to divide the following two steps on the outer chain traffic: Baidu Post Bar, Know, Library, Experience, Encyclopedia Baidu products all coverage the company's brandKeywords, because the brand's brand exhibits a variety of forms, and the target audience searches company information will feel comparable.After all, many target audiences are not understanding the computer. They just have to search for many pictures of many picture information will think that this company is very reliable!Of course, there is also a technique when covering Baidu products. It is recommended that each product of Baidu is a corporate certification account and N individual certified account. If you don't need to spend money, you can do your own certification.Information (sometimes it can be linked, this you go to practice) is not deleted.SEO's work is also reduced.Well the brand decoration and maintenance of Sina blog, Weibo, and WeChat public account, and make each other with the enterprise website (do not entangle the small problem of Nofollow, do not worry about the weight, this type can have no problem.Take Sina Weibo for example, certify the company's blue label, then do a good setting in the focus map before the top of the headline, directly jump to our official website, the official website also gives an entrance to Sina Weibo (So Sina WeiboGood decoration is very important), taking into account some users are microblogging, do not love to go shopping, even if these traffic is not direct website traffic but it is a valid traffic belonging to the brand.SEO's pattern must be large, all traffic involving your brand is effective traffic, do not limit one website.搜索引擎只是第三名，如何解決這一步驟是基本舊的壽命談話：關(guān)鍵字布局和內(nèi)容，上述兩點(diǎn)都提出了基于投資特許經(jīng)營(yíng)行業(yè)的詳細(xì)描述，這里沒(méi)有解釋。我們剛剛談?wù)摽焖賰A斜的一些小提示：嵌入百度站，百度分享，百度推薦和其他代碼到網(wǎng)站，可以加速記錄，這個(gè)作者已經(jīng)做了兩個(gè)比較的比較，找到百度自己的ProductSthe網(wǎng)站確實(shí)超過(guò)了 畢竟，百度本身的產(chǎn)品仍然照顧了難以理解的產(chǎn)品。推動(dòng)百度主動(dòng)，實(shí)時(shí)推，網(wǎng)站地圖推動(dòng)和原始推動(dòng)所有使用。