The times are changing, the customer needs are changing, and our marketing websites have to be changed with the needs of our customers, follow the rules of the search engine, our website, especially the older website or some template websites, or more orThere are fewer problems:

Good website structure, the layout will be more conducive to the propaganda of the website, network marketing, adapt to the trend of the Internet, increase the user's experience.on the contrary.It is possible to slow down your own stable users.

I believe that we will not be unfamiliar. When the web page is wrong, there will be a 104 error page prompt, and the website revision is often accompanied by the failure of the URL URL, and will inevitably generate some 404 error pages.

If there is no way to retain the original URL URL, try to oriented from the old URL 301 to the new URL.If the 301 orientation cannot be complete, it is also necessary to pick an important page to do 301 orientation.: Home, column home, bring more content pages for multi-search traffic, and have more outer chains.

We can make an error page after making an error page like other large sites, and then return to the Channel Home after 5 seconds.Don't go back to the 404 error page, return to the home page immediately, which makes the search engine mistakes for the page, but returns duplicate content, which is very unfavorable to SEO optimization.

No matter where your website is revised, a clear and clear website map is very necessary.Site Map Generally stores in the Robots file, to search for the search engine spider, add the information of the website important content page.At the same time, the website map is also conducive to the crawling of spiders, there is a timely and quick recording of the new website, especially the new station or website.

Finally, if the visitor tries to access the URL that does not exist in the domain where the website is located, then this visitors will be transferred to the 404 error page that cannot be found, and the website map can be used as the "quasi" content of the page, so thatEffective guidance users quickly access the page they want to access.

The website is revised, try to in place, avoid repetitive modification in the short term.Especially when the URL has changed, the search engine will be sensitive to a large number of new URLs, need to be re-included, and the weight is calculated, and a sandbox phase is also likely to have a sandbox.If you can't be done once, multiple changes are likely to have a major negative impact on our website.

It is recommended to deploy a modification in advance, and then the modified part is uploaded to the server, one-time in place.The revised time can temporarily block the spider's crawling, try to make the website quickly get normal operation.

Try not to have empty channels or empty columns in the website, that is, the channel page and the column page must have the content suitable for users, no matter how much, there is no content, there is no content, and the discipline of the spider.No, the optimization of the entire website is not good.If you want to do anything, but there is no related product and information, you can don't do that column first. When you have this information, add this column, update one-time upload, which is more vividly included.

Simply, the content that meets the needs of users is valuable.Therefore, it is not original, it is not necessarily to meet user needs, and it is not necessarily original to meet user needs.

After my long-term practice and observation, half of the information, news classes, the soft text of the news class is easy to include; the product of the product class is longer.Let some of the key product page or article page in the first page, can speed up the included, and help the weight and ranking of the web page.

Generally, this valuable content can pass Baidu drop-down menu, related search, Baidu know, Baidu library, Baidu experience, and focus on Baidu Index, determine the content of Soft Text according to keyword search, heat, etc.Of course there are many other channels, here is not explained.

Although Baidu has not received the outer chain, some authoritative high-quality outer chains are still very helpful.Since the four major portals, some of the media, the forum, Baidu's products, today's headlines and some authoritative third-party platforms, links from these websites will not only promote the trust of search engines, but also improve the exposure of the URL.In order to bring some additional traffic, it can attract the spider to the website to crawl, increase the recording speed of the website content, which is conducive to the rapid operation of the website optimization.

In the domain name unchanged, the website overall structure is changed, try to use the title, keywords and descriptions on the old website.Because these three places are also the core factors of the homepage rankings. Once the change, the website is likely to enter a long-lasting "sand table", which is not conducive to the website optimization ranking.So the title of the website home page, the keyword, and the description should not be casually changed.

Website revision, inevitable will have dead links, especially the domain name unchanged, space, host change, overall structure of the overall structure, this is not to avoid the dead end of the old website, we don't have to worry, only need to guarantee mainThe column, product page, the URL address of the article page does not change, the content is basically unchanged, so it can guarantee that some of the normally ranking of the keywords is not ranked until the new station is not ranked.

At the same time, we must timely submit an existing dead link to the search engine.原因是搜索引擎記錄的一些網(wǎng)頁，搜索引擎數(shù)據(jù)庫更新需要一定時間，不到幾天時間，更長時間。因此，開始一段時間，我們必須注意百度包括在百度，并提交提交和處理，及時提交到死鏈，并修改新的機器人文件。這個新網(wǎng)站可以在最短的時間內(nèi)恢復(fù)正常。